Jax Dwyer
The Client
Arbitrum operates one of the most widely used financial technology networks in the world, with over $15 billion in assets on its platform and partnerships with institutional giants like BlackRock.
Despite that scale, their brand visibility on short-form social didn't match the weight of what they'd built. They had a massive ambassador and thought leader program. What they didn't have was a system to turn those people into a content machine.
The Challenge
Arbitrum already had a network of over 150 ambassadors and thought leaders representing the brand globally. The problem wasn't people. It was output.
Their creators were posting inconsistently, with no unified strategy, no performance feedback loop, and no framework for what actually works on TikTok, Instagram Reels, and YouTube Shorts. The content felt scattered. The messaging drifted. And the views plateaued.
They needed someone to come in, professionalize the entire operation, and turn a loosely organized ambassador program into a high-output content engine.
What We Did
We embedded ourselves in the program and trained every single creator.
We designed a hands-on training curriculum built specifically for Arbitrum's brand and audience, covering hook architecture, format selection, platform-native storytelling, daily posting cadence, and performance analysis. We taught creators to read their own metrics (watch-time curves, hook retention, comment quality) so they could self-correct between posts.
Before anyone touched the record button, we built a unified content framework: approved hooks, angle libraries, and format templates that gave 150 creators a shared playbook. Everyone sounding different, but all pulling in the same strategic direction.
And we stayed close to the data. As content went live, we tracked what worked, scaled the top-performing formats across the group, and killed underperformers fast.
The Results
Within weeks of activating the trained creator network, Arbitrum saw:
Millions of organic views generated across TikTok, Instagram Reels, and YouTube Shorts
150+ creators posting multiple times daily, operating as a coordinated content engine
A measurable spike in brand visibility across all three platforms, reaching audiences that traditional fintech marketing channels simply can't touch
What This Proves
Most companies recruit ambassadors, hand them brand guidelines, and hope for the best. The result is almost always low output, inconsistent quality, and declining engagement.
When you treat your creator network like a real distribution channel, with proper training, a unified framework, and a performance feedback loop, the output compounds fast. That's not an ambassador program. That's a content engine.
And it's just getting started.
